Privacy Policy

1 Introduction

Welcome to TrendShop ("we," "us," or "our"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy applies to all information collected through our website at TrendShop (the "Site") and any related services, sales, marketing, or events.

By using our Site, you agree to the collection and use of information in accordance with this policy. If you have questions or concerns about this policy or our practices, please contact us at support@trendshop.com.

2 Information We Collect

We collect information you provide to us directly and information collected automatically when you use our Site:

Information you provide:

• Name and contact details: Your full name and email address when you create an account or contact us.
• Shipping address: Your delivery address for processing and shipping orders.
• Payment information: Payment is processed through PayPal. We do not directly collect or store your credit card or bank account details — these are handled entirely by PayPal's secure platform.
• Communications: Messages you send us through our contact form, email, or chat.

Information collected automatically:

• Browsing data: Pages visited, products viewed, time spent on pages, and click patterns.
• Device information: IP address, browser type, operating system, and device identifiers.
• Cookies and tracking technologies: Session cookies and analytics cookies (see Section 5 for details).

3 How We Use Your Information

We use the information we collect for the following purposes:

• Process orders: To verify, process, and fulfill your purchases, including coordinating shipping and handling returns.
• Account management: To create and manage your TrendShop account and authenticate your identity.
• Customer support: To respond to your inquiries, resolve disputes, and troubleshoot problems.
• Order updates: To send transactional emails such as order confirmations, shipping notifications, and tracking updates.
• Marketing communications: To send promotional emails about new products, sales, and offers — only with your consent. You may opt out at any time.
• Service improvement: To analyze usage patterns, identify popular products, fix bugs, and enhance the overall shopping experience.
• Legal compliance: To comply with applicable laws, regulations, court orders, and law enforcement requests.
• Fraud prevention: To detect, investigate, and prevent fraudulent transactions and other illegal activities.

4 Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

• PayPal (Payment Processing): Order and billing information is shared with PayPal to process your payment securely. PayPal operates under its own Privacy Policy.
• Shipping carriers: Your name and delivery address are shared with our logistics and shipping partners (e.g., USPS, DHL, FedEx) solely for the purpose of delivering your order.
• Service providers: We may share data with trusted third-party vendors who assist us in operating our website, analytics, and email services — all bound by confidentiality agreements.
• Legal requirements: We may disclose your information if required by law, court order, or governmental authority.
• Business transfers: In the event of a merger, acquisition, or sale of all or part of our assets, your data may be transferred as part of that transaction.

We will never sell your personal information to marketers, advertisers, or data brokers.

5 Cookies and Tracking

We use cookies and similar tracking technologies to enhance your browsing experience:

• Session cookies: Essential cookies that keep you logged in and maintain your shopping cart during your visit. These expire when you close your browser.
• Persistent cookies: Remember your preferences (such as currency and language) across visits.
• Analytics cookies: Help us understand how visitors interact with our Site (e.g., Google Analytics). This data is aggregated and anonymized.
• Functionality cookies: Enable features like recently viewed products and saved wishlists.

Opt-out options: You can control or delete cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing ones. Note that disabling cookies may affect the functionality of certain parts of the Site (e.g., your cart may not persist). You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

6 Data Security

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it:

• SSL/TLS encryption: All data transmitted between your browser and our servers is encrypted using industry-standard SSL/TLS protocols (HTTPS).
• Secure servers: Your data is stored on secure servers with restricted access, firewalls, and regular security audits.
• Limited access: Only authorized personnel with a business need to know have access to your personal information.
• Payment security: We do not store payment card numbers. All payment data is handled by PayPal, which maintains PCI DSS compliance.

While we implement strong safeguards, no method of data transmission or storage is 100% secure. If you believe your account has been compromised, please contact us immediately at support@trendshop.com.

7 Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy:

• Order records: Kept for 7 years from the date of purchase to comply with tax, accounting, and legal obligations.
• Account data: Retained for as long as your account is active. If you request account deletion, we will remove your personal data within 30 days, subject to legal retention requirements.
• Marketing preferences: Retained until you withdraw consent or unsubscribe.
• Support communications: Retained for up to 3 years to resolve future disputes or inquiries.

8 Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to access: Request a copy of the personal information we hold about you.
• Right to correction: Request that we correct inaccurate or incomplete data.
• Right to deletion: Request that we delete your personal data ("right to be forgotten"), subject to legal retention requirements.
• Right to opt-out of marketing: Unsubscribe from promotional emails at any time via the unsubscribe link in our emails or by contacting us directly.
• Right to data portability: Request your data in a structured, commonly used format.
• Right to restrict processing: Request that we limit how we use your data in certain circumstances.

To exercise any of these rights, please email us at support@trendshop.com. We will respond within 30 days.

9 Children's Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at support@trendshop.com and we will delete such information promptly.

If we become aware that we have collected personal information from a child under 13 without verification of parental consent, we will take steps to remove that information from our servers.

10 Third-Party Links

Our Site may contain links to third-party websites, including PayPal, social media platforms, and partner sites. These external websites have their own privacy policies, which we encourage you to read.

TrendShop is not responsible for the privacy practices, content, or security of third-party websites. Visiting these sites is at your own risk. We recommend reviewing the privacy policy of any third-party site you visit.

11 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of significant changes by:

• Posting the updated policy on this page with a revised "Last Updated" date.
• Sending an email notification to registered account holders for material changes.

We encourage you to review this policy periodically. Your continued use of our Site after any changes constitutes your acceptance of the updated policy.

12 Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us: